Approved identity · v1

Pacific Modern.

Crisp mid-century hospitality signage, warm matchbook character, and enough night-shift charm to make policy control feel like a perk.

Download brand brief View source studies

Logo system

One character. Six useful shapes.

Each master is supplied as scalable SVG and, where useful, a transparent PNG. Clear space and minimum sizes live in the brief.

Primary lockup

The default signature for headers, partner strips, and wide placements.

SVG PNG

Reversed lockup

Use on Midnight Navy or Palm Green when the full signature needs to reverse.

SVG

Primary wordmark

The custom outlined Shiftie artwork. Never retype or approximate it.

SVG PNG

House Pour Club lockup

A narrative signature for posters, launch moments, and venue collateral.

SVG PNG

Round badge

The matchbook-style crest for stickers, coasters, avatars, and stamps.

SVG PNG

Coupe-and-citrus mark

The compact brand shorthand for app chrome, controls, and small details.

SVG PNG

Color system

Closing-time color, daytime clarity.

Midnight and Cream do the real work. Coral signals action; Seafoam confirms; Brass adds polish. The rest keeps the system deep.

Midnight Navy

#102638

Warm Cream

#F5EEDF

Coral

#D96B54

Seafoam

#A9C3B6

Brass

#B08A49

Palm Green

#173B31

Oxblood

#873D38

Paper Stock

#FFFAF0

CSS tokens ↘JSON tokens ↘Palette image ↘

Typography

Heavy where it charms. Clear where it counts.

The Shiftie wordmark is outlined custom artwork. Geist Sans keeps product and marketing copy crisp; Geist Mono handles operational labels.

Tonight's ShiftieStaff drinks, handled.READY AFTER YOUR SHIFT · EXPIRES TONIGHT

House Pour Club

You earn it. We pour it.

Use the kit with warmth and restraint. Keep sponsorship out of the redemption decision, protect employee privacy, and always make room for an alcohol-free pour.